Problems Faced by Tailors in Nigeria and How to Solve Them.
Introduction.
The fashion industry in Nigeria is growing rapidly, but many tailors and fashion designers struggle with everyday challenges that slow down their business growth. From customer complaints to pricing issues, these problems can make it difficult to earn consistent income.
In this post, we’ll highlight the major problems tailors face in Nigeria and share practical solutions to help you grow your fashion business.
1. Late Delivery of Orders.
The Problem:
One of the biggest complaints customers have about tailors is not meeting deadlines. Many clients even joke about “tailor disappointment,” where clothes are not ready for weddings, parties, or events.
The Solution:
- Create a realistic production schedule and stick to it.
- Don’t accept more jobs than you can handle.
- Use a job booking system (even a simple notebook or WhatsApp reminders) to track deadlines.
- Hire apprentices or assistants if the workload is too heavy.
2. Poor Customer Service.
The Problem:
Some tailors ignore customer calls, refuse to make corrections, or argue with clients. This makes customers angry and drives them away.
The Solution:
- Always communicate clearly and politely.
- If a mistake happens, apologize and fix it quickly.
- Treat every customer like a potential referral source. Good service brings repeat business.
3. Wrong Measurements.
The Problem:
Delivering clothes that don’t fit well is another major issue. Customers hate when clothes are too tight, too loose, or out of proportion.
The Solution:
- Double-check measurements during fittings.
- Write down measurements properly in a book or digital record.
- Call the customer for a fitting before final delivery.
4. Pricing and Profit Issues.
The Problem:
Many fashion designers undercharge for their work, while others overcharge and lose customers. This leads to unstable income.
The Solution:
- Calculate your costs (fabric, accessories, labor, overheads).
- Add a profit margin (20%–30%) to your pricing.
- Use a fashion pricing calculator to set accurate and profitable prices.
- Be consistent with your pricing so customers respect your value.
5. Lack of Modern Designs & Skills.
The Problem:
Fashion is fast-changing, and customers want trendy, stylish outfits. Tailors who don’t upgrade their skills lose clients.
The Solution:
- Attend fashion training and workshops.
- Follow fashion trends on Instagram, TikTok, and Pinterest.
- Learn digital fashion illustration to present professional designs.
- Invest in modern sewing machines and equipment.
6. Marketing and Customer Attraction.
The Problem:
Many tailors rely only on walk-in customers and word of mouth. This limits their reach and income.
The Solution:
- Promote your work on Instagram, Facebook, and WhatsApp Status with pictures and videos.
- Offer discounts or referral bonuses to loyal customers.
- List your business on local fashion directories or marketplaces.
- Build a strong personal brand (name, logo, and unique style).
Conclusion.
The tailoring and fashion business in Nigeria is profitable, but it comes with challenges. By solving issues like late delivery, poor customer service, wrong measurements, pricing mistakes, and lack of marketing, you can stand out and grow a successful brand.
Remember: consistency, professionalism, and customer care are the keys to turning your fashion hustle into a thriving business.